Interests over noise
Your feed is shaped by topics you choose — dog lovers, travel, tech, food, sports, and more — not endless random posts.
Built into every feed →
About PichaPawa
Social discovery built around what you love
We're building an interest-first photo and video community for everyone — where shared passions matter more than algorithms, and every scroll feels intentional. Available worldwide — wherever you are, your interests come first.
Interest-first
Feeds tuned to your topics
Full-screen
TikTok-style vertical scroll
Free to join
No paywall to participate
Worldwide
Open to everyone, everywhere
Stories that resonate
From your neighborhood to the other side of the world — moments that feel like home.
Our mission
Less endless scrolling. More meaningful discovery.
PichaPawa exists to connect people through shared interests and place-aware discovery. We believe the best content finds you when it's tied to what you care about and the locations that matter — so you spend less time filtering noise and more time engaging with creators and communities that feel like yours.
Whether you're sharing a morning run, a meal with friends, a beach moment, or your local dog park, PichaPawa is where stories meet people who will actually appreciate them — wherever you are.
What we believe
Principles behind the product
Four ideas guide every feature we ship — so discovery stays personal, respectful, and worth your attention.
Place adds context
Discover what's happening near you or explore stories from anywhere on the map of human creativity.
Built into every feed →
Real reactions
Likes, comments, reposts, and shares that help creators feel seen — not vanity metrics buried in menus.
Built into every feed →
Safety by design
Clear standards, reporting tools, and policies that put community wellbeing first.
Built into every feed →
The experience
Built for how you actually use social apps
Immersive For You feed
Full-screen photos and videos with snap scrolling, autoplay, and gestures you already know.
Communities that fit
Follow interests, find your people, and grow audiences around shared passions.
Web & mobile ready
Browse and post from the web today — for creators everywhere, on web and mobile.
Our story
Built for discoverers, by people who care
PichaPawa started from a simple frustration: feeds that bury the topics and places you care about under generic noise. We're crafting an alternative — interest-first, visually rich, and respectful of your attention — for creators and communities everywhere.
- Today
Building in the open
We're shipping the web experience, refining the vertical feed, and welcoming early creators who shape the product with us.
- Next
Deeper discovery
Smarter interest filters, richer profiles, and tools that help great posts find the right audience faster.
- Always
Creator-first
Every feature is judged by one question: does it help people share authentically and connect meaningfully?
Trust, safety, and transparency
We publish clear policies and tools so you know how your data is handled and how to report content that doesn't belong on the platform.
Ready to share your world?
Join free from anywhere — browse the For You feed on web with no install required.